Your information management plan in 3 steps:

1 Scope and Scale the Content: Identify the content involved. Gather issues surrounding use of the content, current practices, and goals. Assess current metadata schema, taxonomies and governance procedures.

2 Create the strategy: Develop standards for content management;document digital rights, define masters vs duplicates, search parameters, retention and sunsetting policies.


3 Define the information management plan: Create the metadata framework (schema) based on industry standards combined with your unique needs and processes. Define controlled vocabularies. Finally, launch a governance plan to review and renew the information management program on a regular basis.
Digital Asset Management, Content Management, Information Management
The real test of any digital content system lies in its ability to access and manage the content itself. There are a number of issues to consider: How will the content be identified, and what factors will make it findable in a search? How will the system determine who can read, edit or delete content? Who has rights to re-use it? What are the relationships among content items? And how long must the system keep it?

The role of Information Architecture is to address these information management requirements. The result is a more usable content management environment, and increased value of the content.

Information architecture generally describes these major elements:

Metadata, the information that describes or identifies content through tagging or labeling a file, or information embedded within a file. Metadata can be used to:
- Describe a content item, so that it can be identified and discovered,
- Define how it must be managed by the system (enabling its use according to its digital rights, for example), and
- Set forth the relationships among various content items (for example, how a photo might be related its caption)
.

(Read a superb description of metadata and its functions from the National Information Standards Organization).

Taxonomy, classification or hierarchy of content within the system, based on the logic that is pertinent to the organization that uses the content, and

Controlled vocabulary, sets of terms that can be used in each metadata field, often derived from the taxonomy.

Additionally, information architecture provides the foundation for:

Content lifecycle definition: The rule sets around the creation, use, re-purposing and sunsetting of content, taking into account business needs, content rights and legal requirements.

Content componentization: The development of content as a composite of component parts which can be used appropriately in each platform.

(c) 2012 SD Rubin Digital Media Strategies

Information Management
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Metadata is the driving force for managing content within Digital Asset Management environments.