management plan in 3
1 Scope and Scale the
Content: Identify the content
involved. Gather issues
surrounding use of the
content, current practices,
and goals. Assess current
taxonomies and governance
2 Create the strategy:
Develop standards for content
digital rights, define masters
vs duplicates, search
parameters, retention and
3 Define the information
management plan: Create
the metadata framework
(schema) based on industry
standards combined with your
unique needs and processes.
Define controlled vocabularies.
Finally, launch a governance
plan to review and renew the
program on a regular basis.
Digital Asset Management, Content Management, Information Management
The real test of any digital content system lies in its ability to access
and manage the content itself. There are a number of issues to
consider: How will the content be identified, and what factors will
make it findable in a search? How will the system determine who can
read, edit or delete content? Who has rights to re-use it? What are
the relationships among content items? And how long must the
system keep it?
The role of Information Architecture is to address these information
management requirements. The result is a more usable content
management environment, and increased value of the content.
Information architecture generally describes these major elements:
Metadata, the information that describes or identifies content through
tagging or labeling a file, or information embedded within a file.
Metadata can be used to:
- Describe a content item, so that it can be identified and discovered,
- Define how it must be managed by the system (enabling its use
according to its digital rights, for example), and
- Set forth the relationships among various content items (for
example, how a photo might be related its caption).
(Read a superb description of metadata and its functions from the
National Information Standards Organization).
Taxonomy, classification or hierarchy of content within the system,
based on the logic that is pertinent to the organization that uses the
Controlled vocabulary, sets of terms that can be used in each
metadata field, often derived from the taxonomy.
Additionally, information architecture provides the foundation for:
Content lifecycle definition: The rule sets around the creation, use,
re-purposing and sunsetting of content, taking into account business
needs, content rights and legal requirements.
Content componentization: The development of content as a
composite of component parts which can be used appropriately in
(c) 2012 SD Rubin Digital Media Strategies